Does it Matter Which Type of SSL Certificate a Site Has?

In a Reddit discussion from January 2019, it was asked if there is any benefit to a site’s rankings in using a particular type of SSL certificate.

After another user commented that the main concern was that they have a secure connection in place on the site, Google’s John Mueller confirmed that there is no difference from a ranking point of view:

Yeah, there’s no ranking boost for using any particular kind of certificate. Use whatever works for you. Use a free one if you want.

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This backs up the point John made in a Reddit AMA in August 2018, in which he said:

we don’t differentiate between valid certificates for websearch.

This emphasises that the main concern from a ranking perspective for site owners should be that they have an SSL certificate in place, rather than worrying about which one to choose.

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