Should You Choose a Canonical URL?

You should define a canonical URL to be used on either similar or duplicate pages.

In Googles own words:

A canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages on your site

So why should you set up a canonical URL? There are a number of reasons:

  • To manage syndicated content that you may have been published on another domain
  • To stop the Googlebot crawling duplicate pages, and therefore wasting your crawl budget
  • To determine the actual URL you wish to appear in search results
  • The consolidate the link signals to similar pages that come from other websites
  • To make tracking metrics more simplistic

So as you can see, there are a variety of important reasons why the correct canonical URL setting should be in place.

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